Sea You Festival
with Mastercard
In 2019, together with 100% Management we introduced Mastercard Germany as the official payment partner of Sea You Festival in Freiburg. With the main aim of making all attendees payment experience seamless and unique.
CAMPAIGN
We enabled all POS at Sea You Festival with a PDQ, so all attendees could pay directly with their Mastercard at the POS. For those that decided to pay with their festival wristband we enabled all Topup stations with PDQs to top up their festival wristband wallet with credit card. We also enabled Self Service Stations that acted as an ATM so attendees could top up directly with their Credit Card.
The whole payment experience and communication was coordinated via 100% Management, offering unique and priceless experiences to those attendees that paid with their Mastercard.
+22%
of all online transactions with Mastercard
+30%
of bar transactions with Maestro & Mastercard