Berlin Christopher
Street Day with
Mastercard

2022 & 2023
Berlin Christopher Street Day with Mastercard
GOAL
Create awareness around the release of the True Name card feature and connect Mastercard with the community.
Onsite & online
activations
  • Movies.
  • Stage.
  • Ads.
  • Participant in CSD Truck.
  • Pride-Month.
  • Kulturplakatierung.
  • Press wall.
  • Publicity _Tower.
  • Social Media Posts with 2,5M impressions.