First Cashless
Payment Festival
in the World with
Paypal
In 2013, together with PayPal we initiated a fruitful relationship with Low Festival, where we deployed and integrated PayPal’s technology into the Festival wristband and cashless closed-loop payment solution.
Low Festival and PayPal became the first ever Festival worldwide to implement such technology and PayPal the first payment provider to extend their solutions into the Live entertainment sector with an innovative solution.
CAMPAIGN
People could top up and link their PayPal account with the festival wristband and enable automated topups. For this we integrated PayPal’s “reference transaction” technology.
DURATION
3 year period from 2013 till 2015.
20%
percent increase in consumption
+1 M
impressions in Social Media
+1000
articles in press
“Tu bailas, la pulsera paga”
