Soccer Stadiums
Acceptance &
Innovation with
Mastercard
01
Conceptualizing the whole roll-out strategy and payment solutions to be implemented.
02
Liaising and negotiating with all major Bundesliga 1st division football clubs.
03
Technical supervision with all stakeholders involved in the project, from: acquirers (Santander and Sparkasse), payment gateways (Payone), cashless and POS providers (SAP, Profipay), F&B operators (Aramark), Stadiums, Football clubs.
goal
Close the acceptance gap with cash in the segment of sports and stadiums and implement innovation in digital payments via card-on-file solution for online pre-ordering solutions.
Innovation Elements: Pre-Order
01
Pre-Order Implementations into the existing app of the club and the website.
02
Card on-file in-app integration.
Implementation Main Action
01
Enable all stadiums with direct Card Present terminals at all POS.
02
Total deployed: 420 fix terminals & 200 mobile terminals.
marketing Action
Priceless Planet Coalition: pay with your Mastercard onsite or online and for every 50€ spent we plant a tree.
